Ultimate Guide to Digital Marketing

What is Digital Marketing ?

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. 

It is the component of marketing that utilizes internet and online based technologies such as desktop, mobile phones, computers and other digital media and platforms to promote products and services.

digital marketing

Why Digital Marketing ?

We are in an era where maximum people are using digital technologies in their daily life. The latest Digital 2019 report, from Hootsuite and We Are Social, shows we're spending on average 6 hours and 42 minutes online each day. Half of that is spent on mobile devices.

The importance of digital marketing is that you can easily track and monitor your campaigns. When you invest time and money into your campaigns, you want to know that they are working. Digital marketing makes it easy for you to track your campaigns, which allows you to adapt and drive better results.

Traditional marketing exist in print ads,phone communication,announcements, tv ads or physical marketing. But Digital Marketing can occur electronically and totally online. So, now-a-days, Digital or Online Marketing is essential for every business. And if you are a digital marketer, you are on the right track of your career.

Types of Digital Marketing

Here are the main types of digital marketing you should consider for your business-

1. Content Marketing

2. SEO (Search Engine Optimization) - On page SEO and Off page SEO

3. Search engine marketing (search ads)

4. SMM (Social Media Marketing)
5. PPC (Pay-per-click) Advertising

6. Affiliate Marketing

7. Email Marketing

8. Native Advertising

9. Influencer Marketing
10. Mobile Phone Advertising 

Career in Digital Marketing

Researches speak tons about the growing demand for Digital Marketing and its benefits.

“According to Cisco’s Visual Networking Index (VNI) data, by 2021, 829 million Indians (59% of the population) are expected to use the internet daily. Out of above 829 million, 79% will access the internet through mobile.”

Another research published by KPMG and Google suggests that “over 90% of Internet users access Chat/Messaging applications and Digital applications merely in India itself.”

5 Best Benefits of Choosing Online Marketing as your Career -

1. Highly demand for digitally skilled professionals.

2. Huge earning from this digital marketing platform.

3. Evolving industry.

4.  Creativeness in job/work.

5. Work sitting at home as freelancer with just a single laptop and a good internet connection.

Digital marketing includes, but is not limited to, the following positions -

1. SEO Executive
2. PPC Executive
3. Email Marketing Executive
4. Social Media Marketing Executive
5. E-commerce Executive
6. Content Marketing Executive
7. Affiliate Marketing Professional
8. Web designer
9. Professional Blogger
10. Business Analytics Specialist & lots more...

How to Get Started In Digital Marketing ?

Nothing is certain,everything is temporary. The best advice I can give you to start whenever you can. Skill is more important than certificates in digital marketing platform.

First, you should build your online presence in various social media platforms. Then you can search for courses. There are lots of free digital marketing certification courses available online. You can complete them and get certifcates which can help you to boost your resume.

When I started, I started with a free SEO ( Search Engine Optimization) certification Course. And after gathering some basics knowledge, you can go for paid digital marketing courses.

We will discuss on this later. Thank You !